![TIL that in 1986 Run D.M.C. became the first non-sports endorsement by an athletic sneaker company when Adidas gave them a $1M deal after they performed “My Adidas” at Madison Square Garden : r/todayilearned TIL that in 1986 Run D.M.C. became the first non-sports endorsement by an athletic sneaker company when Adidas gave them a $1M deal after they performed “My Adidas” at Madison Square Garden : r/todayilearned](https://external-preview.redd.it/VtDc8cbkWCtxn3tnEOlYHIrVQoDU3IDtvOlG5FQp6OM.jpg?auto=webp&s=3c5ce7846d01c0a145b2966f864f11a07060b913)
TIL that in 1986 Run D.M.C. became the first non-sports endorsement by an athletic sneaker company when Adidas gave them a $1M deal after they performed “My Adidas” at Madison Square Garden : r/todayilearned
adidas RARE ITEM! Vintage 80s 90s ADIDAS Run Dmc Rihanna Outfit Kings From Queens Big Logo Sweater Sweatshi | happenplace | REVERSIBLE
![Run-DMC Adidas interview: "We were highly influenced by The Rolling Stones – we wanted to dress like Mick Jagger" | British GQ | British GQ Run-DMC Adidas interview: "We were highly influenced by The Rolling Stones – we wanted to dress like Mick Jagger" | British GQ | British GQ](https://media.gq-magazine.co.uk/photos/5dbc22ac8da8f900083b9051/master/w_1600%2Cc_limit/20191101-Run-DMC-02.jpg)
Run-DMC Adidas interview: "We were highly influenced by The Rolling Stones – we wanted to dress like Mick Jagger" | British GQ | British GQ
![PICK Vintage Adidas Run Dmc Crewneck Rare Collection Adidas Run Dmc King From Queen Sweater Big Logo Pullover Adidas Sweatshirt Size L - Etsy PICK Vintage Adidas Run Dmc Crewneck Rare Collection Adidas Run Dmc King From Queen Sweater Big Logo Pullover Adidas Sweatshirt Size L - Etsy](https://i.etsystatic.com/23841171/r/il/2a9aa0/3517891190/il_570xN.3517891190_b1m5.jpg)